The Happy Cash group is considered to be the leader in second-hand goods in Europe, with 180 shops in 5 countries. More than 40 years of experience in the world of buying and reselling second-hand products with various brands.
In early 2019, the Happy Cash group acquired the Troc.com network, formerly known as Troc de l'Ile.
The various banners represented by the Happy Cash group are mostly located in secondary towns.
The main characteristics of franchising Happy Troc
The Happy Cash network is made up of 3 different types of shops:
- Happy Cash Services shops (specialising in 3 product families: IT, video games and telephony, with a repair workshop)
- Happy Cash shops
- Happy Troc shops (around 30 product families, furniture, high-tech, household appliances, second-hand goods, etc.)
The advantages of being a franchisee Happy Troc
- 40 ans d'expérience : la franchise Happy Troc délivre une expérience de 40 ans dans l’achat et la revente de produits de seconde main
- A dynamic market: demand for second-hand goods continues to grow and the customer base for these products continues to expand, with more and more customers looking for good value for money and concerned about the environmental impact of their purchases.
- An average of 400 to 1,200 customers a day visit the group's shops
- An ultra-local customer base, with 90% of our customers living within 10 km of our shops
Profiles in demand
- have an appetite for second-hand products,
- have a commercial spirit,
- share the Group's values of reducing waste by giving objects a second life.
Support for franchisees
Happy Troc accompagne ses franchisés en mettant à disposition deux niveaux de formation pour les managers et les collaborateurs, avec un passage dans l'université Happy Cash et la prise en charge en magasin pour un suivi plus concret sur le terrain.
Throughout the recruitment process, franchisees are looked after by various people at head office to support them in various areas:
- selecting the location
- shop layout
- stock build-up
- team training
- opening assistance
- ...
The central referencing unit enables shops to fill their product range if supplies from in-store customers are insufficient.
For furniture, approved suppliers offer the entire catalogue. The central office can also provide specifications for local sourcing.
A full marketing department offers communication services, including management of social networks for shops, SEO referencing, etc.
What is the investment required of franchisees?
To become a Happy Troc franchisee in Switzerland, the overall investment is between EUR 250,000 and EUR 475,000, depending on the project.
According to the company's experience and the requirements of its banking partners, a personal investment of 50% of this sum is required.
Key figures for the Happy Troc franchise in Switzerland
- Point of sale required: 700 to 1000 m2, in a shopping area or main thoroughfare
- 7-year Franchise Contract
- Personal contribution required: 50% of total investment
- Entrance fee: CHF 35 K
- Average investment: between EUR 250,000 and EUR 475,000
- Sales after 2 years (estimated) between CHF 1 million and CHF 1.2 million
- Gross margin: between 46% and 51%.
- Royalties: 3% of sales including VAT
- Rental and maintenance of business software: CHF 200.00 / month
- Subscription of the Centre's services: CHF 250/month