The Happy Cash group is considered to be the leader in second-hand goods in Europe, with 180 shops in 5 countries. More than 40 years of experience in the world of buying and reselling second-hand products with various brands.
In early 2019, the Happy Cash group acquired the Troc.com network, formerly known as Troc de l'Ile.
The various banners represented by the Happy Cash group are mostly located in secondary towns.
The main characteristics of franchising Happy Cash
The Happy Cash network is made up of 3 different types of shops:
- Happy Cash Services shops (specialising in 3 product families: IT, video games and telephony, with a repair workshop)
- Happy Cash shops
- Happy Troc shops (around 30 product families, furniture, high-tech, household appliances, second-hand goods, etc.)
The advantages of being a franchisee Happy Cash
- 40 years' experience: the Happy Cash franchise has 40 years' experience in buying and reselling second-hand goods.
- A dynamic market: demand for second-hand goods continues to grow and the customer base for these products continues to expand, with more and more customers looking for good value for money and concerned about the environmental impact of their purchases.
- An average of 400 to 1,200 customers a day visit the group's shops
- An ultra-local customer base, with 90% of our customers living within 10 km of our shops
Profiles in demand
- have an appetite for second-hand products,
- have a commercial spirit,
- share the Group's values of reducing waste by giving objects a second life.
Support for franchisees
Happy Cash supports its franchisees by providing two levels of training for managers and employees, with a visit to the Happy Cash University and in-store support for more practical follow-up in the field.
Throughout the recruitment process, franchisees are looked after by various people at head office to support them in various areas:
- selecting the location
- shop layout
- stock build-up
- team training
- opening assistance
- ...
The central referencing unit enables shops to fill their product range if supplies from in-store customers are insufficient.
For furniture, approved suppliers offer the entire catalogue. The central office can also provide specifications for local sourcing.
A full marketing department offers communication services, including management of social networks for shops, SEO referencing, etc.
What is the investment required of franchisees?
To become a Happy Cash franchisee in Switzerland, the overall investment is between EUR 250,000 and EUR 400,000, depending on the project.
A personal investment of 50% is generally required.
The Happy Cash franchise in Switzerland in figures
- Point of sale required: 100 to 500 m2, in town centre, main thoroughfare or shopping area
- 7-year Franchise Contract
- Personal contribution required: 50% of total investment
- Entrance fee: 25 KCHF
- Average investment: between EUR 250,000 and EUR 405,000
- Sales after 2 years (estimated) between CHF 800,000 and 1 million
- Gross margin: between 46% and 51%.
- Royalties: 3% of sales including VAT
- Rental and maintenance of business software: CHF 200.00 / month
- Subscription of the Centre's services: CHF 250/month